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the Google’s AdWords pay-per-click advertising program is a cost-effective way to reach a large number of customers. Large businesses using the advertising platform can target thousands of keywords at a time. Here are Five Google Adwords Tools to help you. Read More

I spent much of last week at Dreamforce.  Before I go on, if you've never experienced it, you should attend.  It's one of the best events, I've ever a Read More

Your portfolio sucks. It makes me cry. You are a great designer with a perfectly designed portfolio site, and yet, it’s still terrible at the same time. Even my cat, Sheldon, knows it, too. Good thing, you can still improve it. Read More

Working at home can be extremely fun when you can design and play with your workplace. You can transform a quiet sleeping space, a boring corner or even a hallway into an efficient work area with a few key pieces. Read More

Every freelancer I’ve ever met started at the bottom of the barrel. I did. So did James . I’m willing to bet you started at the bottom too. Maybe you’re still stuck there.

So how do you climb your way to the top? Read More

Ah, the business blog. Everyone knows they need one, but no one knows what to say on it. My clients moan, “It’s easy for you. You’re a writer. I’m a cake decorator/photographer/project manager/bookkeeper – what on earth can I write about?” Read More

A lesson I’ve learned from pitching and negotiating with copywriting clients is that they don’t often articulate what they secretly think. Getting hired (and re-hired) largely depends on paying attention, and you need to have enough initiative and intuition to address those thoughts. Read More

Project a consistent brand image and you will make your brand more identifiable, giving your potential customers a sharper indication of your company’s identity, goals and culture. You will create the know, like, trust factor enabling you to convert your audience into customers and brand ambassador Read More

This is a collection from successful entrepreneurs of the most common mistakes made when starting a small business so you can avoid them. Read More

If you ask eCommerce merchants how much they know about their customers, how well they know online shoppers, you may get a general reply. Many may only be able to describe their customers based on demographics of gender, age and level of income. Read More