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So, you want to see your story on the front page of Digg.com do you? It's possible, but it takes some hard work. That's why you should be careful when trying to use social media news sites like Digg and Reddit as part of your marketing strategy. Read More

A powerful personal illustration of the strategic importance of asking: Why will it be different this time? (You can't read this and not be moved by it.) Read More

In a down market, it's easy to become discouraged by the unfairness of it all--and if we're not careful we can slip into feeling sorry for ourselves and the “woe is me” mindset of victimhood. When we run into this kind of adversity, remember the lesson of Lawrence of Arabia: we are indeed masters of our destiny and ultimate success. Read More

Despite economic downturn, the online economy keeps chargin' hard! And there's room for growth, considering that the U.S. Dept. of Commerce says that only 3.2% of all retail is online. Would you believe that its never broken 4%? Read More

There's nothing wrong with measurement per se. But what results from repetitive microscopic measurement tends to be just the belief that people exist for the company—not the other way 'round. Are you killing the very thing you want to measure? Read More

Marketing to business owners has gotten tricky with credit markets tight and gas and food prices rising. Marketing adviser Warrillow & Co. recently surveyed 2,036 small businesses with fewer than 100 employees on their expectations and needs during a troubled economy. Nearly 60% say they expect the real volume of goods and/or services sold in Read More

Ken Mitan is in jail. Thank goodness. He has stripped and destroyed many businesses, and likely destroyed lives in the process. The short of it is this: Mitan approaches a company that is for sale (usually valued at a few million) with a slick story. For a few years he used his own name, and then aliases. He would offer close to full price Read More

Hey, wanna build your list? Don't ask your readers to "Subscribe". Read More

Looking for a community that's discussing the latest social marketing trends, tools, and techniques? Check out this thread at Social Marketing Central. Read More

When a small business graduates from being home-based to having premises of its own, it's quite an accomplishment. But in this economy, some small company owners are deciding it makes more sense to move back home again. Although a home-based business has become much more widely accepted, moving back when you're in financial distress might car Read More