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Bob Gilbreath, chief marketing strategist at Bridge Worldwide, says to create niche marketing that improves peoples lives. The more meaningful you make your marketing, he says, the more people are willing to pay for your products or services. Here are the things meaningful marketers know. Read More

This report by CNN Money.com Small Business examines the role played by small business as the "backbone" of the economic recovery. Though over half of all workers in the U.S. are employed by small businesses loans to this sector by banks in recent months since the economic downturn has fallen noticeably...despite economic assistance poured into Read More

Over time, small business websites start to show their age. To stay on top of your game, you need to take an active role in reviewing your site's graphics, content and technology on a regular basis. So, is it time for a website redesign? The following seven clues are strong indicators your small business website is in need of a serious website red Read More

Let's take a look at the basic financial statements that every business owner should prepare and review on a regular basis: the profit-and-loss statement, the balance sheet and the cash flow statement. I asked Libby Ladu, founder of Right Brain Ventures and a financial advisor to entrepreneurs, to describe how each of these statements can help yo Read More

Finding the right small business checking account, if you don't have one yet or are in the market for one, can be a little like asking someone to go steady. After all, while you and your checking account can break up later, it isn't easy -- all those automatic deposits and withdrawals to cancel, and the shifting of funds from one account to anot Read More

Interested in executive coaching? better read this... Read More

These $1 cheeseburgers may end up costing Burger King corporate A lot of money... Read More

When we can begin, especially in business, to look at people for what they can teach us, then we can really rise above the petty tribal squabbles of those who stopped growing. Some people will teach you what NOT to do or how NOT to be. Some people will be your mentors. Sometimes, you will excel beyond your mentors and need to develop new ones. Read More

By PAUL BOUTIN Published: May 6, 2009 To the Internet hipsters who discovered Twitter in 2006, Oprah's inaugural tweet — FEELING REALLY 21st CENTURY, she typed — was the end of the era, the shark jump. But that's like saying the Beatles were over after they appeared on “The Ed Sullivan Show.” Read More

I believe the toughest race for business leaders is to understand how to best lead through transitions. To lead through transitions effectively, one needs to... Read More