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Integrating video to your online content strategy offers a number of benefits. There are 5 kinds of easy, cost-effective videos that can help contribute to everything from acquisition strategy to public relations and branding. Read More

one of the big problems about using social media is the time it takes (the time it takes away from your real business). Here are some tips that can help you be more productive with your social media time. Read More

If you're feeling the pinch of reduced cash flow and overwhelming choices in the marketing of your business, it can be easy to overlook the simple things you can do to improve your positions. One of those simple things is taking some time to think about your marketing mindset. I am not referring to positive thinking, though that does have its plac Read More

We've all heard the horror stories of difficult clients. Anyone offering client services has been there. Here are six common “bad client” archetypes that can impede your success. After the definition of each client type, I've listed some possible tactics you can use to tame those wild beasts in your client roster. Read More

David Zinger, founder of the Employee Engagement community, shared these three tips recently. They work. He's used them to grow this community from a few hundred members in May 2008 to over 1700 members currently: http://employeeengagement.ning.com Read More

Cash flow is said to be the lifeblood of any business. If you need help in managing your cash flow, here is a comprehensive guide in handling and managing your cash more effectively. Read More

Matt Cutts from Google said there is strong lobbying in Google to introduce a new ranking factor baed on how fast a site or page loads. Matt described this as one of his 'what to expect in 2010′ bullet points in his presentation in Las Vegas. Read More

While reading a book or consulting a friend might be of great help, why not start using social media to learn social media? Read More

Marketing campaigns fail because of the improper planning at earlier phase and wrong implementation. In this article I would be discussing the things you should know for creating a successful marketing campaign. Read More

To become a more effective leader, says Robert H. Thompson, author of The Offsite: A Leadership Challenge Fable, you must foster open, honest, and authentic relationships that urge others to want to discover their power and focus on what matters to them and their community. People who commit to the following five practices are dramatically more ef Read More