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Online brand marketers seem to be somewhat blinded by this measure and this appears to be largely a hangover from the early days of the net when the pure novelty and the potentially serious ramifications of the “click through” first dawned upon us. In the world of direct response marketing, it seems that more tangible measurements have greater imp Read More

Practically every business must manage debt. For small- to mid-size companies, how much is too much? To find out, we tapped Eric Siegel, Wharton adjunct professor in management. Read More

Do you know the value of your viral/word of mouth marketing? Here's 14 metrics you can use that are actually meaningful for your business. Read More

The future of e-commerce is "social commerce" as online shoppers, particularly younger generations, are heavily influenced by social media and Web 2.0 technologies, according to Hill & Knowlton's Future of Commerce report. The report, which surveyed 600 US adults, found social media is "Word of Mouth 2.0" for younger generations, with youths Read More

The landscape of today's job market is shifting, and the shift favors individuals who are savvy in social media. Read More

As a small business owner or entrepreneur, do you take gender into consideration when developing design and/or content for any of your online or offline marketing, including the design and content of your Web site or blog? This question can also be applied to any social media marketing efforts in place within your company (you'll learn why in a fe Read More

For small businesses, earning customers has never been easy so small business quality remains key to help keep those customers they do have. In the made-for-PBS series Small Business School, we look at examples of businesses that are taking no chances when it comes to maintaining quality and keeping customers happy. What are you doing to maintain Read More

Meredith Poulton Eisenberg, of Yellow Highlighter Virtual Assistance, suggests six tips for controlling business costs. Recommendations include everything from evaluating subscription costs and online payment processing fees to affiliate income and occasionally raising prices. By following some of these tips, Eisenberg insists business owners can Read More

What can a bride and bridegroom teach you about marketing? A great deal actually. From the recent wedding video there are 5 simple marketing lessons that can help you achieve success in your market. Read More

The Google Local Business Center is a must visit for business in general, but certainly for businesses attempting to attract customer in their local community. As you may know, Google allows you to add your business to a directory and then enhance your profile with all kinds of information about your business, products, and services. This is a fre Read More