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Evaluating your small business goodwill when considering sale of your enterprise means going beyond the usual questions about equipment, inventory and fixtures. In this post, broker Bob Hughes reviews some of the things that go into calculating goodwill. They include things like the business's reputation, contact information, logos and trademarks Read More

About.com desktop video guide Gretchen Siegchrist suggests learning to promote your small business with vlogging. The term, for the uninitiated, refers to blogging in video format, a technique that has become considerably easier lately thanks to sites like YouTube. Imagined having your own television station mainly for the promotion of your small Read More

How to use culture-customized content within an international social media marketing strategy... and to take a new foreign market entry one step at a time. First to create relationships and connect with new markets and then to learn how to adapt sales and marketing for new international clients. Read More

Let's face it, as a business tool twitter gets a lot more interesting when you are following people who have conversations and point to content that you find relevant for your business or industry. But, on the surface, finding people related to your business can prove a little challenging using the built in twitter search tools. You can easily use Read More

A RECENT SURVEY by comScore revealed that social media are fast becoming a frequent pastime for many consumers. The study revealed that 1.1 billion people went online in May. Three quarters of the web surfers visited social media websites like Facebook. Read More

Report recommends ways for an organization to use social media in a crisis Emergency management organizations must get ahead of the rising tide of social media and incorporate it into their risk communications strategies, advised a roundtable of experts in a recent report. Read More

Social communities, whether they're online or offline, have interesting dynamics. To make any kind of headway, you must understand and respect how each individual community functions before charging in and saying, "Hey, can I join the party, too?" Several factors can affect whether you're accepted into the community, or left on the outside loo Read More

A competitor has just started a 50% off price promotion. What do you do; panic and do your own 50% off price promotion, ignore it or quickly work out what is best for your business and customers? Read More

Marketing comes at you in a variety of different ways at almost every turn you make. It's harder today to grab (and hold onto) the attention of consumers with the constant bombardment of advertising and messages 24/7. Creativity and originality are essential in making a lasting impression on consumers and guerrilla marketing strategies follow no b Read More

Consider these ten tips for a new small business from Yahoo! Small Business. Notice that among the important considerations is that you start your business on a shoestring and try to save as much money as possible before getting started. The idea here is that you will avoid large amounts of outside investment and credit that will make it take long Read More