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In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

In continuing with my series of quick social media tips (check out 5 tips for LinkedIn) I'm covering some tips for business use of Facebook here. I've actually written about some of these tips in great detail before, but this can act as a quick primer for folks who like their info snack sized like this. Read More

An in-depth discussion on the timely topic of health care. If you're self-employed or own a small business and are "in the market" for health insurance - here's some great advice for you. Read More

SOLE-TRADERS and smaller businesses are the most vulnerable potential victims of the expected swine-flu pandemic. There's a lot of information about at the moment on how enterprises should prepare themselves to weather a global swine flu outbreak should the current situation worsen. Most of this is aimed at large organisations rather than the s Read More

There are three possible answers as to whether you got a return on the time and/or money you have spent on your marketing activities:(a) Yes,(b) No,(c) Don't know. If you answered (c) then you may never know what is working and producing results for your brand. Read More

Social Media Marketing Colombia Interview I'm doing a keynote seminar on Implementing and Integrating Social Media in Bogota Colombia for a marketing congress on September 27th. As a professional speaker this is one of my favorite parts of the job, getting to share my ideas and passions with people from all over the world. The seminar company Read More

In this interview on the She Takes on the World blog, Sabrina Parsons, CEO of Palo Alto Software, shares her five business lessons for entrepreneurs. At least one of these lessons refers to her own experiences I'm sure in career/life balance, specifically her insistence that "There is more to life than business". You can find out what that is b Read More

One of the most important keys to getting good placement in search engines is to get other websites to link to your site. Some of the techniques being used by online marketers and unscrupulous link-building "businesses" will build nothing but animosity for your business. Whether you do your own link-building, have one of your employees do it, or Read More

What is it about your use of Twitter, or blogging, or Facebook, or video, or any other combination of social media tools and tactics ,that you believe makes them actually work for your small business? What does not work? How do you manage your time around all this? Here are some answers to these questions. Read More

Regardless of whether it is in a relationship, a conversation or a business meeting, focusing is a skill that all entrepreneurs must have to be successful. This applies whether you run a face to face business or whether you are working on line. This applies whether you are listening to your significant other or closing a big deal before the clos Read More