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One way to build awareness, brand, credibility and buzz about your blog is to appear in mainstream media (read more about the Benefits of being featured in Mainstream Media). A lot has been written about how to get your blog featured on other blogs - but how do you get press coverage whether it be TV, Radio, newspapers or magazines? Read More

Here are some things that are true: people don't read. And when they pretend to read, they skim. Comprehension and context are at an all time low. We're snackers, and it's adding up. Where this hits us the worst is when communications professionals attempt to match their idea of me (and by me, I mean you) with their “target.” Read More

One of the hottest topics that transcends the public relations, social media and search marketing worlds is online reputation management. Search engines Read More

Copyblogger Brian Clark has a list of resources for anyone looking to become a pro in Social Media. Read More

In the years that I've been writing about sales and marketing, Brian Carroll has been one of the sources I trust the most, hands-down. He understands both sides in a way that many self-styled gurus don't. He knows what does and doesn't work in real-world situations, and he offers practical advice, not fluff. Best of all, Brian isn't afraid to Read More

In the absence of giving your employees information about the company's condition, their imaginations will kick in -- guaranteed. So nip rumors in the bud and talk with your employees -- here are 5 tips for how to do that. Read More

Companies can and do prosper during times of economic turmoil. Take a lesson from brands whose Depression-era advertising strategies were key to their survival. To begin, not all was doom and gloom during the Great Depression. It was a time when those who knew what they were doing made great economic strides, and the very nature of the Depressi Read More

There are a number of tools that aggregate plenty of useful SEO related information on one page. The idea is that you can quickly evaluate any page and get an instant access to each individual source for more information. I can't say I use them very often but at times that's really very convenient when you need a quick SEO overview (the star-ratin Read More

Lessons for Entrepreneurs.. Read More

Layoffs have truncated staff; cost-cutting measures are threatening projects, and morale is in the toilet. From the manager's perspective, getting the most out of employees in this kind of environment can seem like a Sisyphean task. In fact, it's a perfect opportunity to rejigger processes and fix what's broken — and managers are uniquely position Read More