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Worried about how your business can survive economic hard times? Try these 10 great ways you can take care of your customers, your employees and your business to survive and thrive in a down economy. Read More

Yes. No. Well, sometimes. Whether negative advertising works depends on who you ask. Ask a political campaign manager, and the answer is yes. Ask an product advertising manager, and the answer is no. Usually. I'm thinking about this for two reasons: Read More

Let's face it, we're experiencing more than “interesting” economic times, especially those with a marketing responsibility in-house and at agencies. Read More

The authors of "Tribal Leadership" teach you how to recognize what type of tribe your employees have formed, and how to bump them up to the highest level. Read More

The WALL STREET JOURNAL offers a list of tips for online marketing success during the upcoming holiday shopping season. And yours truly is even quoted in there. :-) Read More

What are small businesses doing to cope with the economic situation? Here are a couple of peeks from Utah and California. Read More

Cause-related marketing can increase sales as much as 74% in certain consumer-goods categories, and consumers spend twice as long looking at cause-related ads than generic corporate ones, according to a study by Cone and Duke University's Fuqua School of Business. After participants were exposed to either a cause-related or a generic corporate Read More

Professional copywriters know that All successful sales letters start the same way: with a compelling headline! In fact, the headline is the most important element of your salesletter because it's key to grabbing your readers' attention — and keeping it! And you only have a matter of seconds to do this. If you don't instantly excite, inspire and Read More

Most companies are struggling with how to adapt to serve a new wave of consumers from the Millennial Generation (or Gen Y) - those born between 1982 and 2001 - according to a global survey by the Economist Intelligence Unit and Alcatel-Lucent company Genesys. The survey asked C-level and other senior executives from around the world how they a Read More

Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics. Read More