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Communication is key in a small business. It's a key advantage. There will be plenty of opportunities to say "I'm sorry" in a small business. And done, right nothing communicates trust, accountability, acknowledgement, respect like saying "I'm sorry". Read these tips and do it right. You won't have to do it so often. Read More

The meaning of the adjective radical is "not bound by traditional ways or beliefs." Here are the "must dos" of a seasoned business unit's radical salesperson and marketer. Read More

Online strategist John Lawlor interviews Marta Kagan, author/creator of "What the F**K is Social Media?" -- a hugely popular presentation posted on Slideshow.net. "What the F**K is Social Media?" has been viewed viewed 32,380 times in less than 3 weeks! "It's been an exciting and eye-opening lesson in the power of a medium that's stil Read More

The more thorough (and/or OCD) a consumer is, the more things he or she will want to know about a company. Prices, exchange policies, and friends' experiences may all come into play. And so might Better Business Bureau credentials, which is why business owners should consider becoming members. Read More

WHY do some people reach their creative potential in business while other equally talented peers don't? The Stanford psychologist Carol Dweck believes that the answer to the puzzle lies in how people think about intelligence and talent. Those who believe they were born with all the smarts and gifts they're ever going to have approach life with Read More

Commitment to a goal or person or ideal is a very powerful step. Great things happen when you do. This post explains why. Read More

The internet is a copy machine. When copies are super abundant, stuff which can't be copied becomes scarce and valuable. From my study of the network economy I see roughly eight categories of intangible value that we buy when we pay for something that could be free. In a real sense, these are eight things that are better than free. Eight uncop Read More

Studies of customer profitability in many businesses have found that only a small percentage of accounts are responsible for all of the firm's profits once costs related to acquisition, service, and support have been factored in. The staggering truth is simply this: many customers cost more to serve than they bring in revenue! Read More

As a leader, who do you turn to for advice? Why? For what kind of advice? How often? Steve MacGill, CEO and founder of Peersight Online, asks these questions and hopes those with answers will share them at the post. Read More

Getting users engaged with your content can result with a sale, subscription, bookmark and return visit. One of best ways to increase reader engagement is to make sure that your site architecture interlinks related content and displays them in a way which encourages the user to click around. If the first article doesn't result in a subscription, t Read More