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It's time to start comparing the big global social networks on something other than unique visitors and page views. Read More

We recently spoke with Paul Saffo, the technology forecaster best known for his associations with the The Institute for the Future (which he left earlier this year) and The Long Now Foundation, whose mission is to replace society's "faster/cheaper mindset" with "slower/better thinking." Saffo also teaches a course on the future of engineering Read More

Whether your market is B-to-B, B-to-C, or both, testing and optimizing even a few key aspects of your landing pages can provide major gains for your lead-gen efforts. The principles of the MarketingExperiments Conversion Sequence serve as a guide to optimizing your pages and your sales or lead-gen process to improve conversion and ROI. This Read More

Do consumers respond more positively to digital media ads (e-mail, banner ads, ads on gaming sites and social networking sites) or to ads in traditional media? The ansewr might surprise you. Read More

Brand reputation, or what your customers think about your business, is crucial for any small company that wants to attract new clients and grow a business. What one customer says in a blog or product review can directly influence another customer's decision to choose you over your competitors. Here are four ways you can monitor your brand onli Read More

Are they talking about your company? These Web sites allow your employees to rant about your company anonymously...online and in public. Read More

Check out these top 100 blogs to help bolster your business acumen. HR World's list includes classics like top selling business authors Tom Peters, Charles H. Green, and Bob Sutton, along with some exciting new blogs that might surprise you. Read More

When you have a dedicated sales force and superior product, why do you lose so many sales to "low price?" Colleen Stanley of SalesLeadership explains for reasons great sales teams run into this problem. Read More

Many entrepreneurs ask Guy Kawasaki what is the best way to open a pitch to potential investors. Here he answers that question, but also tells you the ten worst opening lines that you can use. Read More

Online shoppers may have a new way of finding out which etailers have the items they most want to buy. And etailers should take note. By allowing users to learn if an item is available in real-time, etailers have a better chance of creating a loyal buyer. Read More