BizSugar.com › User › dreamwithdeadline › Voted

24/7/52. What this phrase means is twenty-four hours a day, seven days a week, and fifty-two weeks a year; this is the golden rule if you are marketing and selling your business unit's product line. Your marketing and sales efforts should never close, which means that you have 525,600 minutes a year to be open and to make sure that your business Read More

It's a review of the book "Predictably Irrational", explaining why we as consumers are predictably irrational. And hopefully that explains the failure or success of business marketing. Read More

From article: One of my vacation reads this year was "Famous Last Words" by Jonathan Green. This sometimes funny, frequently poignant compilation of deathbed quotations offers a glimpse at the characters of famous people as revealed by their final words. Whatever words you may utter if your business collapses, the failure can often be traced Read More

If someone says B2B sites can't be compelling and absorbing, show them MillerWelds. It could shame the best consumer site. This site keeps prospects clicking and reading these ways: Read More

Albert Einstein once defined insanity as “doing the same thing over and over again and expecting different results”. Yet, many of you have done this time and time again. You unfortunately bring your past knowledge and beliefs into every situation. Here are strategies to get you to break the habit of insanity. Read More

If a consumer were to scan her inbox of retail, corporate emails right now, each one would have a subject line that is an offer. Everybody wants the consumer's money, but nobody addresses the consumer's relationship to their company, though they can. Long-term, lifecycle emails train a customer into becoming a better one, and they enhance the Read More

We're no longer in the "Information Age," but rather the "Conceptual Age." And that means new interview skills are needed for both -- employer and employee. Read More

Interesting and funny story about research into what really goes on in the minds of meeting attendees. Read More

The market focus diagram is useful for quickly explaining who your target market is to members of your organization, investors, or potential partners. However, it's really the process of creating the diagram which benefits small business owners and managers. Read More

New research released today from the National Federation of Independent Business shows the top concerns among small business owners are business costs, particularly those that are difficult to control such as health insurance costs, energy costs and inflation. Read More