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When we are given a gift, of whatever magnitude, we feel a sense of indebtedness to the giver. How can you adapt this important psychological principle to improve your marketing and sales? Use these reciprocity marketing strategies now to get and keep clients and increase revenue. Read More

Most small businesses do a poor job executing strategies on social networks. Advertising is expensive and doesn't work for most. So if you can’t effectively advertise on social networks, what can you do?
Content marketing offers a powerful answer.



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Running your own small business is often challenging, especially because it involves wearing multiple hats and coming up with solutions to problems that you may not be familiar with. The consequence is lots of late nights and hours spent on tasks that should be reserved for leading your business an Read More

Content, Social or Ads - Choosing the best way to promote your brand can be a real challenge, especially on a tight budget - see what's right for you.

Brand promotion is the first step to ensure your product manages to get the recognition it needs from the consumers you are targeting.

But wha Read More

What does it mean to think like an entrepreneur? The answer to this question varies for everyone, since no two entrepreneurs are alike — or think alike. Read More

Many small business owners and entrepreneurs enter the arena to do something they’re passionate about. It might be providing a service like website design or wedding planning, or it could be a product that has the potential to change lives.

Most don’t get into it with starry-eyed dreams of manag Read More

Each business has a story. No matter if the business is a Goliath like Wal-Mart, or a local business owned by a couple or family, the business has roots in an idea. For each business owner, the story of their journey can range from monetary needs or the passion for a unique project. Each story is d Read More

The age of the seller has long since came and went. What I’m talking about here is the massive shift that’s happened in the marketplace now that the Internet age is well into its adolescence. Read More

9 effective ways to use the LinkedIn homepage to find careers, post jobs, promote your web content, network, and boost your brand. Read More

Whether you are a guy or girl learning ways to make money on the side is always the first priority as an online person, you might have also thought of starting your own personal business or working a part-time staff in a company, below are strings of things you can do to earn extra cash you’ve alwa Read More