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When it comes to retail and marketing, customer trust is everything. Do online shoppers trust your ecommerce website? Take a look at our checklist to find out. Read More

On your path to success, you are going to run into some tricky situations. You will have to make impossible choices. You may get blamed for someone else’s mistakes. But no matter what complicated situation you are thrown into, you should always stay true to your values. Read More

Every business wants to get the most out of its resources. Apart from making more profit, companies constantly strive towards reducing overall operational costs.
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As a business, you create products and services for your customers. So you must listen to what they say. This is of paramount importance. The Voice of the Customer (VOC), whether it is for B2B or B2C companies, has to be heeded.
The Applied Marketing Science (AMS) “Listening to the Voice of the Cu Read More

If your startup is looking for an angel investor, it makes sense to present your plan to flocks of angels, and assume that at least one will swoop down and scoop you up. Or does it? Actually numbers and locations are just the beginning. The challenge is to find the right angel for you, and for your Read More

Should I use inbound or outbound marketing? Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider when concocting a synergic marketing mix to include both? To answer all these questions, let’s start by understanding ea Read More

You must document the set of required values and behaviors officially and make sure to educate your team about it thoroughly. It is a very important prospect of any work place culture to keep your employees motivated for higher performances. Read More

Go beyond the common keyword research tools and explore the less talked and free keyword research methods to find the best keywords for your website. Read More

Assigning team members to their tasks is a duty which is as vital as it is tedious.

Everyone pretty much knows what they should be doing, so there’s no need to directly assign them to everything when you could be spending time on more important tasks, right?

Wrong. Read More

A business coach will provide objective advise and keep you accountable enabling you to improve you personally as well as your business. Read More