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If you could choose a super power, what would it be? Mine would be to predict the future. If you’re an online publisher or blogger, just imagine the possibilities of being able to know what’s coming next. Actually, that’s one super power we can actually give you. Read More

What is ad inventory arbitrage? How is it different from traffic arbitrage and who benefits from it? Is it dying? And if so, what is killing the ad inventory arbitrage industry? But most importantly – how does all this influence you, the publisher. Read More

If you run a website and you’re not using video, you could be missing out on a huge amount of traffic every month, not to mention on some pretty lucrative monetization options. Read More

Google AdSense or DFP used to be the default choice for publishers looking to monetize their unsold inventory. Now times they are a changin, and Google is feeling the pressure. But Google is not one to sit back on its laurels and watch its market share dwindle. Read More

WordPress without a doubt is an influential content management system that allows people to build user-friendly websites in a few minutes. It offers a ton of powerful themes, plugins, and tools that let you create pretty much anything. Despite all these features, WordPress has some severe pitfalls Read More

As the buzz around native advertising has started to wear off, advertisers have become more aware of its strengths and weaknesses.

15 to 20 years ago, banner ads were in the same position as native ads today. They were fun, new and exciting. They had the special pixie dust around them that nati Read More

Private programmatic marketplaces and PMP deals have been common buzzwords in the publisher and advertiser communities for a while but they’re making a comeback now. Read More

From science to pop culture, myths are a part of everyday life. Even the large Google AdSense publisher community has created and suffers from myths regarding AdSense. We’re here to finally bust the most common of these myths.
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In case you’ve lived in a well for the past couple of years, Google is absolutely in-love with mobile traffic. We don’t need to tell you why - you already know that’s where the audience is. But mobile is also where the largest potential for growth lies.

Ad networks have yet to fully crack or ha Read More

For online publishers mobile traffic serves as a serious monetization headache. Less ad inventory available per page view is creating new ways of expanding publishers’ already slim profit margins. Mobile RTB ad exchanges are a great solution. Read More