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Big brands with big budgets have a lot of spare time and resources to experiment with social media marketing. They hire the most innovative (and expensive) marketers in the world, and then spend lots of time (and money) stamping their presence on the biggest social platforms the World Wide Web has Read More

Small businesses are upbeat about 2016 according to a new survey, the Yelp Small Business Pulse.
The new annual Yelp Small Business Pulse survey says that 85 percent of American small businesses active on Yelp expect their revenues to grow, estimating a 26 percent increase in 2016.
Yelp surveyed Read More

Social media is here to stay in the marketing world and, by all accounts, it will only further penetrate all aspects of life and work. As we enter 2016, many social-media experts are already forecasting the direction of social media in the new year.

From generating leads to protecting your reput Read More

Every campaign manager worth her salt knows that successful ad campaigns are all about optimization. But instead of making you go through ad network boot camp like a good campaign manager would, we’ve concentrated the 8 best CPC hacks that will get you optimizing like the pros.

The basics of CPC Read More

Customer journey mapping offers another way to conceptualize changing B2B consumer experiences and generate valuable insights for your business. Read More

Content marketing is the name of the game and it comes with its own set of rules and challenges. While everybody today is hopping on to the content bandwagon, making the initial switch from traditional marketing tactics is still a big challenge for many. Here are the 6 most common challenges busine Read More

Whatever avenue you pursue financial freedom, there are two things that are universally true: your business is going to need a website and you are going to need to do some SEO. Read More

Ecommerce businesses are on the rise. And irrespective of the industry you are in, you will have plenty of competition when it comes to alluring prospects. Here are 13 ways to ensure your audience falls in love with your online store! Read More

One of the most valuable tools that any small business or entrepreneur has is their list. In this case, it’s an opt-in email list…people that have asked to hear from you! They’re interested in what you have to say…and sell! Read More

Here's a short primer of some of the big shakeups happening in marketing and the whole Internet of Things this year. Read More