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With different mobile operating systems and numerous mobile devices, creating a native app for each can be time-consuming and expensive. That’s where cross-platform technologies come in--tools that allow you to create just one source code for an app that runs natively on multiple operating systems. Read More

In 2015, The Fader reported huge news for Spotify. Out of its 75 million monthly users, 20 million are paying customers. A 26.6% conversion rate is staggering on freemium products. As Jason Cohen says: “A really good conversion rate for free-to-paid is 4%, like Dropbox. Awesome for them, but normal Read More

Evielyn lays out how to create SMART systems so you can scale your business in this episode. She says that bad systems and habits are only amplified by technology. That’s why technology is not necessarily the answer to ‘getting more organised’ or ‘growing your business’ or ‘getting things right. Read More

Joining conversations about your products or services is a great way to enhance the customer experience. Read More

Two weeks ago I had a brainstorm with my team to think of how to improve productivity; the 4 ideas we came up with increased my output by 375% and ensured that I no longer resort to 70 hour work weeks. Obviously, this was just too good to keep to the Process Street team alone, so stick around if yo Read More

I have used dozens of process management applications—from Asana and Basecamp to Trello and beyond. But the best business process management software application in my experience is Process Street.
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Retail spending was expected to hit £775m over the Easter weekend, and brands were working hard to get the biggest possible share of that cash.

I thought I’d look at some of my favourite Easter campaigns from the past while also looking at some of the better ones from 2016 so far. Read More

On Monday morning, via their AdWords blog, Google announced they are beginning a major redesign of the AdWords platform for “marketing in a mobile-first world”. This update will occur over the next two years, into 2017. Google offered a ‘sneak peak’, which offers little insight into what the actual Read More

Social marketing is more than just product awareness or brand building. For many companies, such as Heifer International, social marketing actually helps people all over the world.

The same tools that marketers use to sell things can also tell an incredible story of charity, and get more and mo Read More

The best result that you can get from the content that you create or share on social media is for it to be shared by other people. Sharing content is essentially your receipt of an endorsement of your content by other people. Read More