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Just over a week ago (after about a year of lurking) I decided to give Medium a shot. There are a lot of guides out there on how to use Medium, but personally, I need to try something myself to fully understand it. Medium seemed like an obvious choice for a few reasons: Medium is a Twitter product. Read More

I stand before you today as a marketer. A modern marketer, if you will. We hear a lot about campaigns in our business. It is the core of what we do.

These campaigns are our attempt to meet a goal in a specific time frame. Usually, there are prospects involved. And the goal is about getting those Read More

Looking for content marketing ideas and inspiration? Contributor Quinn Whissen describes three impressive efforts well worth emulating.

It’s been proven time and time again that content marketing works. Numerous case studies floating around the interwebs show its efficacy for small and medium-si Read More

Got video assets but encountering tight inventory for pre-roll and in-stream ads? Columnist Ted Dhanik argues for the effectiveness and scale of out-stream video ads.

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of Read More

Want to achieve “unicorn” status? You’ll have to think big picture master the whole SaaS customer lifecycle funnel. Are you ready to learn how? Read More

Drop the quick fix mentality and adopt this one simple system to minimize mistakes and ensure success. Read More

I’ve spent the past month in a daze, trying to make sense of my own tasks and responsibilities while forcing myself to adhere to a system I came up with.. Read More

What steps can you take to turn your business into a micro-multinational? Here are a few hints to get you started. Read More

Facebook Instant Articles open to all publishers on April 12, and publishers will be encouraged to take part and make money on advertising with video ads.

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KLM is the first airline partner to be integrated with Facebook Messenger.

The airline has always been quick to embrace social media, enabling travelers to book tickets via Facebook and Twitter in February 2014 and often scoring well on Socialbakers’ Socially Devoted customer-service index. Read More