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“Advertising is a luxury, content is survival.” No matter how you get someone to your site, the content is what keeps them there. To attract and retain customers, deliver valuable, relevant and compelling content to your customers on a consistent basis. Your brand should become the media, with you Read More

While it seems that a puppy is a reasonably good choice if an advertiser is looking to emotionally connect with viewers, the question is whether a ‘tug at the heart-strings’ actually drives consumers to action, rather than just providing a fleeting emotional hook. Read More