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You know you need to be strategic about how you allocate financial resources in order to get the biggest bang for each dollar. Unfortunately, all too often this ‘strategic allocation’ means you try to do it all in order to avoid paying a full time marketer, IT manager or sales rep. Read More

If you’re still one of those who rely on passwords anyone could remember, there are tips to better protecting all the information you’re storing online. You can create a more secure password by following a few of these tips. Read More

Start by thinking about your primary benefits to your target market. Remember, “they” only care how you can solve their problem or answer their question. Benefits before features! Read More

To help get you started, we spoke to Etsy sellers from around the globe, each of whom shared their experiences and their thoughts on what makes a great Etsy shop. From these answers and from a few other resources, we’ve compiled a list that will help you put your best foot forward... Read More

Edison Research is in the process of releasing data from its Fall 2014 Share of Ear study, which takes a panel approach to assessing how much time Americans spend listening to the many categories of audio. The data produced a number of surprises, not least of which is a surge in podcast listening—m Read More

Pinterest is the social network for people to discover and share interesting pictures. It’s also a place for businesses to connect with consumers and influential ... Read More

If you want to get your social media streamlined this year, there are several areas that you can organize to make the process a whole less stressful. From creating a calendar to deciding on content types and publishing times, an effective social media schedule can be your best bet for publishing co Read More

Sellers need to engage people not in the market, and initiate and complete the sales process. Buyers do not need to be sold, they need to be serviced. Read More

Change is a constant in social media. What worked six months ago may not work anymore today or next week.

With a growing number of users, especially on the mobile front, the social and digital worlds offer great opportunities to marketers and brands. However, if the latter want to thrive in them Read More

Integrating Twitter into your overall social media marketing strategy is a critical component. Want to get found online? Ready to drive traffic to your website or blog? Twitter is key!

If you are struggling to make the most of Twitter, these six steps will help you optimize Twitter to maximize s Read More