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Despite seeming similar to an outside observer, sales and marketing make up two distinct departments. Marketing improves sales by ensuring consumers are aware of the product and its benefits. However, sales can generate valuable data that allows for more focused marketing.

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Coronavirus has hit small businesses particularly hard. How can you support your local businesses so that they can survive? Read More

The Top 10 Ecommerce Marketing Trends to Increase Product Sales, According to the Experts Increasing your digital marketing profile in the current business climate is more important than ever, and there’s nowhere that it’s more apparent than in the... Read More

Starting a business in developed countries gives you access to a larger and improved market access. All the issues and difficulties that are usually encountered in your home country may not be there, which will give you leverage. Read More

Which marketing channels should your business invest in? In this article, I'm sharing some of the best marketing channels you can leverage. Just remember - what's best for your business may differ slightly. Read More

Cash flow is a basic survival metric for every startup. Investors check your burn rate to assess your efficiency, and project your remaining runway before you run out of money and into a brick wall. Don’t wait until you are almost out of cash before managing every dollar spent, or looking for the n Read More

“What is your most important tip of effective time management, for a management team of one, who tries to get his/her Blog or Podcast off the ground?” Read More

Before you dive into your business plan, it’s important to know the market you’re entering. Conducting thorough market research in your intended market and understanding the demographics of your clients and potential clients will help you write your business plan and will also help you build a sust Read More

Businesses need to examine their cybersecurity protocols for remote employees to avoid having valuable business data stolen and misused.
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Industries have preferred to move their businesses online that have allowed them to grow organically. However, everything is not so bright as they are perennially faced with the risk of data breaches. Read More