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Business has become very competitive in this online era. How can you make sure you are not being eaten by competition, but rather thrive. Read More

Whether you are an entrepreneur managing a startup, or a corporate executive with thousands of employees, it’s hard to ignore the evidence of big value from happy employees. According to a classic study from Deloitte, happy employees have been shown to be up to 20 percent more effective in the work Read More

If you ask 10 people what they think the best way is to market their business, you will likely get 10 different responses. Some people will tell you that digital marketing, which includes social media and paid advertising, is the way to go. Other will say, go "traditional." So, what should you do? Read More

The launch of Etsy’s ‘Stand With Small’ campaign is addressing a segment responsible for 44% of the economic activity in the U.S., small businesses. The campaign is supporting 2.7 million sellers on Etsy, as the coronavirus makes its way across the country and the world.
For people on Etsy who are Read More

IP Warming – The Right Way to start Email Marketing to the Masses

If your email marketing campaigns aren’t working like you imagined, you might be overlooking IP warming as part of the process. Read More

It’s clear that organizations looking to scale up embrace automation tools and solutions to boost their marketing and sales operations. However, they often miss the distinction between these two methodologies. Read More

Leadership by example helps forge a team. These foreign penguins have come in and motivated the local penguins to live up to their full … ah … penguinhood. What an accomplishment! What success! And what great leadership lessons we can learn from this. Read More

As an entrepreneur, you should treat gossip among the members of your team as a reduction in productivity at best, and at worst, an indication of unhappy, un-empowered, or non-collaborative employees. As a leader, you should be asking yourself if you are the problem, and working hard to improve the Read More

Customer Churn The Why & How It Happens Infographic

Understanding why customer churn happens is essential when running any business, check out this great Customer Churn Infographic to put it all in perspective. Read More

Hashtags tracking is important in today's social media marketing. Here are some of the reasons why brands should be tracking hashtags. Read More