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Many owners are reluctant to plan for their departure from the business. In some cases it’s because they are too comfortable with ambiguity (see my previous post.) For others it is because they fear losing control. They believe that setting a final date for their departure, even tentatively, starts Read More

Your opinion matters and you will often get asked if you can recommend a product, service or restaurant for example. The reason this happens is that we have many options and we would rather try something that is recommended, rather than having to experience the disappointment of something mediocre. Read More

We've all been there. A letter icon on your phone has a five-digit number in the top corner and your apprehension at tackling it grows stronger every day. Read More

Crowne Plaza® Hotels and Resorts believes in using the power of human connections to create meaningful experiences.

What can we learn from how Crown Plaza Hotels and Resorts use strategic meeting influencer to scale the customer experience? Read More

Affiliate networks, in-house platforms, proprietary solutions, white-label software... so many different words to understand and options to consider. This post covers them all, giving you a good foundation in the subject of affiliate marketing tracking solutions. Read More

Welding is a skill that you need to perfect over time with lots of practice. There’s no reason why you can’t combine it with creativity to make some money with these 25 profitable welding projects. Read More

Can Social Media Marketing HELP Hotels stop the growing operation costs?

I previously talked about pain points Hotels experience with Social Media Marketing, such as content, engagement, and online visibility. For many Hotels, Digital Marketing Ain’t Easy. And we know it will impact ar Read More

Digital product marketers tend to focus on videos (demos, walk-throughs, etc.) more than images. Yet, images provide so many additional marketing opportunities that they can hardly be neglected. Read More

Repetition is a powerfully persuasive tool. Here’s how to make any speech (or article or blog post) more persuasive. Decide what points you want to emphasize in your next speech, article or blog post. Then apply the repetition device called “anaphora” to drive your points home. Harness the Power of Read More

The global frozen yogurt market is valued at about $1.4 billion and is expected to continue its recent growth. Since it’s often viewed as a healthier alternative to ice cream, these businesses can appeal to a wide variety of potential customers. Read More