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Andy Palmer and Jim McHugh have started and advised many companies. Some start-ups shine, but others are stuck before they start. Why? Read their thoughts. Read More

Every time I challenge a business plan with little or no budget for marketing, I get the answer that they will be using “viral” marketing, which costs nothing. The founder explains that the product is so “buzz-worthy” that usage will spread rapidly through word-of-mouth only, meaning people loving Read More

Big brands do this all the time; people wear cloths with companies’ logos and names, think Nike, Old Navy etc’. Cars have their manufacture symbol in the front and the back of the vehicle. Apple have their logo on every Read More

Confidentiality agreements protect your unveiled ideas from hitting the market before you’re ready.In business, one of the main secrets to prosperity is the ability to stay unique in certain things. This is because not many people would want to associate with brands that are common. Read More

This post offers some words of advice on how to get over your fears and prepare yourself mentally and financially when starting a business. Read More

How to be effective as a leader

An effective leader-manager “is responsible for the creation and communication of clear goals, together with the intelligent and enthusiastic application of the available resources, which will achieve the goals, in the most efficient manner possible.”

A leader- Read More

Cause marketing is what happens when for-profit businesses join together with non-profit organizations for a marketing marriage made in heaven. Read More

Need to give your blog a boost? Instead of waiting around for other strategies to work (or not work), you can do these 5 things today -- and make massive improvements! Read More

Customer Relationship Management software (CRM) has revolutionized the way businesses today approach lead generation and customer life-cycle management. This article explores new era of CRM and advises the facts that you should consider before choosing our CRM software. Read More

This article is about using your imagination to differentiate your brand. It includes two examples that show what a little imagination can do as a foundation for a successful business. Read More