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Legendary ad executive John Caples once did a study of 100 of the most effective advertisements ever written. He wanted to know which words were used most frequently in the headlines. Here’s what he found. Read More

I got an early notice about this post just yesterday and thought hey now doesn’t that make some sense!

What am I talking about here – or rather what is Ron Neumann the ex-head of our #HamOnt Innovation Factory is talking about is the generally accepted tenet that for any company to do well, to e Read More

If you are happy it changes a lot of things. Success in personal life and business can be achieved a lot easier if you are happy. Find out how you can boost happiness. Read More

If you've lost your data in the cloud, and you don't have a physical backup available, your hands are tied with regard to whether it will be recovered or not. Read More

Thanks to the Internet, you don’t have to be a writer to work from home. There are plenty of other freelancing jobs available as well. Read More

In his excellent post titled Social Media “Experts”: Please stop ruining social media, Chris Jenkins echoes what I have been preaching for years: There is no value in big followership based on bogus claims. Read More

If you want to grow your small business, it can help to expand your product or service line. Here are four tips for growing out your product line. Read More

If your free offer will span over multiple days (such as an e-course), you have probably already created an autoresponder sequence. If not, get busy creating a series of messages. Read More

One of the most helpful books I’ve read about starting a side gig is Kimberly Palmer’s The Economy of You: Discover Your Inner Entrepreneur and Recession-Proof Your Life. Read More

Employee evaluations are an important part of motivating and coaching employees. But the process can be time-consuming and, in the case of 360° feedback, complicated to organize, causing many managers to put off providing employee feedback altogether. With Primalogik 360, both managers and HR have Read More