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Advertisers spend millions, and devote their most creative resources to coming up with the absolute perfect Super Bowl ad. Two advertisers serve as examples of how businesses must be agile in order to be market leaders.Oreo serves as an example of traditional agility, while Jello on the other hand Read More

You’ve got to choose a VC that best understands you and your business and is ready to commit to you on the long term. Here's how to get the VC that you want. Read More

Waiting too long to solve marketing problems can stop business growth. Identify the issues do you can solve them quickly and get sales back on track. Read More

Why did a franchisee of a St. Louis area Applebee's restaurant fire a waitress a short while ago? Was it because of her lack of skills? Was it because she was late to work all the time? Or, did it have to do with what she did online? Find out. Read More

You’ve posted a job, advertised it, received a many candidates, but don't don't like any of them. What do you do?

We hear this question more small business owners from time to time, and listed our 5 best recommendations on what to do. Read More

Have you ever wonder what a mastermind group is and what makes it hold so much appeal for successful people? Read More

As the lights went out at last night's Super Bowl, we were all bombarded with viewer reactions on our personal social networks. Whether the cause was Beyonce's fierce performance or something else is unclear, but what was clear is that there are plenty of brands out there that were clever enough to Read More

Business owners and managers are faced with decisions every day. Understanding their business, employees, customers, vendors and peers are just part of the equation. Leaders need to find the right formula of attributes for success or risk being impotent with regards to growth and viability. Read More

At the beginning of my copywriting career, I realized if I didn’t do something every day, I would never succeed. Because I had a full-time job, it was too easy to come home and crash on the couch if I didn’t have a solid day-by-day plan.

Freelance writers face a lot of hurdles, and sometimes it Read More

Will Newman has three strategies for getting “up close and personal” with a potential prospect without getting in his face. Read More