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Your business depends on customers to survive. Advertising and marketing strategies can become expensive, and some tactics turn out to cost you more money than the revenue that they generate.

Business networking can cut your advertising expenses significantly while growing your customer base. Read More

Facebook now shows Impressions and Feedback on your Business Page updates. It's great for monitoring performance on a daily basis. Read More

Is your team fully engaged to give their best, day in and day out? In a recent study by TowersWatson, an international HR consulting firm, fewer than 21% of employees surveyed described themselves as “highly engaged,” down from 31% in 2009. 8% admitted to being fully disengaged. Having only one-fif Read More

New bloggers are often challenged with understanding the difference between selling in their blog vs using their blog to generate sales. Blogs are written to provide information and this draws readers (potential clients) to your site. They read the content and get the information they were looking Read More

RUN FOR COVER! Gen Y is coming and they want to rule your workplace because they’re better at your job! The way people are writing about Gen Y, you’d think it could be a remix to... Read More

Since the #kaizenblog chat happens on Twitter, social media plays an important role for all of us who participate. In past conversations, participants have talked about developing relationships which would imply that conversations are taking place. But...what kind of conversations? Have we interrup Read More

With the end of the year coming up, it seemed a good time to stop and notice who or what made a difference to us this year. Who would you thank? And why? What delights you in your work, in your life? What makes you feel grateful?
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The success of your small business may very well depend upon your ability to set and achieve small and large goals along the way. Read More

Social bookmarking sites are tools that online users can use to store online content. Think of a social bookmarking site as an online file cabinet which you can access or anyone can access (if you choose to). Sites like this deliver two benefits. First: Links to your websites from these sites get y Read More

Below is an excerpt from Where Good Ideas Come From: The Natural History of Innovation by Steven Johnson. We normally would not quote such a long insert from a book word-for-word but we have found no other publishing that greater explains the power of the Internet (and platforms like Twitter) with Read More