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When marketing is out there creating interactions, they need to consider the value of each one. It's easy to respond and move on, but to embrace participation, you need to consider all the ways what you learn and experience can be used to enhance your emarketing strategy, the relationships and credibility you establish, and the progress your pros Read More

Well, I'm here to help. As a 'high-functioning geek', I can bridge the gap between the Normal and the SERP-obsessed. Here are my picks for great gifts, in no particular order: Read More

Over at the ClickZ blog, they alerted us here at G5 to a new forecast from eMarketer in regards to where the online advertising market is expected to head in the upcoming year. And, while the numbers are dropping a touch, they made a great point: Read More

Until very recently, successful businesses treated their customers the way farmers treat their crops: They were impersonal, transactional relationships. They made sure there was enough water, they kept the weeds out, and when Thanksgiving came around, there were lots of yams to harvest. Successful companies no longer get away with this kind of be Read More

A great DemandGenReport article by Kenneth Krogue, President of InsideSales.com titled Picking 5 Of The Top 5 Time Wasters of Inside Sales & Lead Generation simply echoes our belief that spending more on building better lists translates to spending less time looking for people and more productivity. Among the '5 Time Wasters' that Ken brings acros Read More

Billions of federal bailout dollars are flooding the financial system, credit markets are loosening and many banks say they are ready to lend. But a crucial piece needed to solve the credit crisis is still missing: borrowers. With the economy slowing, banks are seeing a big decline in the number of people seeking loans because nervous consumers Read More

Though business litigation has declined in recent years, corporate lawyers predict that the frequency of suits may increase in 2009. The projected increase is likely to come from both a rising trend of wage and hour litigation and a change in federal law that makes it possible for employees to file disability-related lawsuits even if their disa Read More

When it comes to online advertising, two of your options are search engine advertising and display advertising. Another option is to use both. The walls of the holidays are gradually closing in on small businesses, and online advertising efforts should probably be at their highest rank in priority as they have been for the entire year. With th Read More

Creating effective online marketing is more important than ever — and it's not too late to maximize the effectiveness of your campaigns. Here are five ways online retailers can hit consumers' minds and wallets this holiday season: Read More

Believing in yourself is what will help you succeed when others will not. When you do not believe in what you are doing others will not believe either. Read More