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With economic times the way they are today, it is more important than ever that Marketing and Sales teams be aligned. Together you must decide and figure out what activities make the most impact to the top line of the business. Focus on all types of initiatives 1. To retain, cross-sell and up sell current customers 2. New customer acquisit Read More

Good PR is different. It's about relationships and market expertise. PR companies in this category take the time to hire and train smart people who get to know a market, the competitive landscape, the products, and of course, the analysts, reporters and bloggers. They don't spam their contacts with press releases; they build relationships based Read More

Recently I had the task fo creating a resource for direct marketers on social media marketing and print books are something many people rely on as a portable source of information. The challenge with print sources on internet marketing related topics of course, is that they can become outdated more quickly than other topics. As a result, I tried t Read More

Today we're going to talk about a dumb mistake that lots of businesses make. Big businesses are actually dumber than small ones on this topic, but if you think I was going to pass up the chance to use this photo, you're nuts. Read More

A lot of people new to social media wonder if there are any rules, and if so, what are they? You'll be glad to know that yes, this frontier isn't quite as wild as it looks. Even in these relatively early days, there's a healthy set of conventions, laws and norms. Just like the original ten, these won't keep you out of every kind of trouble, but th Read More

I've been getting into Twitter (under my usual moniker - randfish) more and more over time (despite only following a few friends and family), and lately, its been weighing on me that the service, despite its brilliance, rapid adoption and passionate fanbase, isn't yet pursuing revenue. That's OK - I think they probably have lots of very smart, Read More

When approaching pre-foreclosures for the first time use these ideas to prove to them that you are truly their to help can save their home: Read More

Whether we like it or not, the current recession will separate the weak from the strong. For many businesses, I believe the deciding factor will be how well they recognize: The linchpin of an effective recessionary strategy is aggressive customer focus! Here are concrete suggestions on how you can recession-proof your business through better cust Read More

Out teach the competition to beat them. Jason fried of 37signals talks about how they sell more by out teaching the competition. He allays fears that if you put your 'secrets' out, your competition will copy them. Somehow, that's counter intuitive but true. Read More

While technology can eliminate many inefficiencies and time-wasters from sales and marketing organizations, some problem areas tend to be outside the reach of technological solutions. More time is wasted as a result of poor strategy, bad hiring, unqualified leadership, and a lack of performance management than from flawed sales tactics. Companies Read More