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I just spent the day today at the Future of Social Media Conference in London. It was an event put on by a leading trade show group here in the UK responsible for what most consider the largest Internet trade show in the UK, Internet World which is held annually. The conference was a packed session, with nearly 300 marketers in the room (easily do Read More

I know what you're doing right now. You're making that face and muttering, Ugh, crap, business plan. Can't I just stab my eye with a fork and we'll call it good? Read More

First, we should take a moment to appreciate that people like Pepsi are putting themselves out there for commentary. I'm sure they won't be thrilled to see that lots of people complaining about the design, but maybe they should be. Because at least in this medium, we've captured it. People can see it, turn it over in their heads, pass it around th Read More

Writing a great blog post is a lot of work. There's the planning, the headline, the writing, the rewriting, the rewriting, the rewriting. As the cliché goes, a picture is worth a thousand words. So why not let your images do some of that writing for you? Read More

We continue our series of weekly SEO basics questions and answer today with a question that acknowledges the value of approaching search engine optimization holistically, but indicates a desire to keep things simple and focus on the basics. Read More

If you have been wondering how to get that extra push in marketing activity without having to add headcount and overheads involved in increasing your team size then this post talks about how you can do more and still keep your marketing team lean. Read More

Topic research is probably the most time-consuming part of the whole publishing act, for the dedicated blogger. Here's a collection of research tips to help you. Read More

More than half the battle of creating compelling content and copy is solid structure. Disorganized writing inhibits understanding, and without understanding, you're not going to get a warm reception when you ask for action. Read More

Have you ever thought about how dramatically your sales results would improve if you could connect with every decision maker you called without running into voicemail boxes? Finally there is a way. Read More

Here are 5 basic sales principles the government could learn from and use to connect with the people during this tumultuous economic time. Read More