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Below I've listed a few of the best ways to use LinkedIn as a lead-generation tool for your business. Read More

Many organizations invest in analytics, but only see marginal results. Some companies have pulled back from using analytics for more than basic metrics because it can be costly to pursue, while others have embraced analytics and are thriving. This is one of the key points made in Thomas Davenport's paper "Competing on Analytics" (note: Harvard Read More

Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates Read More

Surviving and even thriving in this turbulent economic period has everyone looking to cut costs. From our newest and recently published Email Marketing Benchmark Guide, herefs a timely chart for marketers. It says: Keep email off the chopping block. Read More

Are you launching a new website? There's no better time to think about search engine optimization than prior to launching a new site. By giving consideration to your on-page optimization factors, you can increase your chances of achieving top organic search results. Read More

Fishermen (fisherpeople?) choose their bait based on the type and quantity of fish they hope to catch. On the lakes of Minnesota, worms and small leeches are great for catching sunfish, and if find a good spot, you can catch a lot of them in a short time. However, it's likely that you'll also end up throwing many of them back because they're to Read More

With that in mind, here are nine tried and true selling techniques that fly under a prospect's radar, disarm cynicism, and yet still powerfully persuade. You can come to you own conclusions about their level of evil. Read More

7 Simple best practices to put a CRM data cleansing and data enrichment process in place to keep your CRM data healthy and get the best value from it. Read More

Google announced 6 new features to Google Analytics today at the eMetrics conference in DC. Li Evans of Key Relevance has the scoop at SEMClubhouse.com Read More

According to BIGresearch's Simultaneous Media Survey, the effectiveness of product placements varies by product category and consumer group. Consumers indicate product placements have the most influence on their grocery purchases with 14.8% saying so, up from 13.0% one year ago. Electronics and apparel round out the top three categories most infl Read More