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When most people think about the benefits of owning a franchise-type of business, the 1st thing that comes to mind is the "brand." While it's true that a powerful brand can do wonders for the bottom line, there's a lot more to franchising than that. Read More

Infographics are also today’s trendiest and most effective marketing tool when it comes to raising brand awareness, driving web traffic, and increasing your ranking with today’s most important search engines. If you haven’t yet made them a part of your own marketing campaign, then it’s high time yo Read More

The life of an internet entrepreneur offers an interesting paradox. Those on the outside look in with envy at our ability to work when we see fit, which is the very same thing that so many of us struggle with. Read More

This past year, I’ve heard more and more about a new type of small business, called a “micro-business” (or micro-enterprise). These are usually characterized as owner-operated, with five employees or less, and less than $250,000 in sales. With the low cost of e-commence entry, and powerful Internet Read More

If you are a small business owner who is fighting space crunches then working at home is not an option, it becomes a necessity. While working at home comes with Read More

Where now for influence marketing

Last month, Twitter published an article on their developer blog, about new metadata being added to the Twitter API. There were two additions – one to help identify the language of a tweet, while the other was the ability to allow developers to “rank” tweets. Read More

This post sets out the key dangers of thinking and acting in departmental silos. The finance team produce accurate financial numbers but fail to report declines in operational ratios, units, and margins, robbing marketing & sales departments of powerful insights. Product launches are impeccably on Read More

Are you more like Google or Amazon? Your marketing strategy guides the success of your influency effort; Amazon 'gets' long-tail marketing better than Google. Read More

While many turn to PLR to populate niche sites, that's not really the answer if this blog is your main site - your home on the internet. I'm not saying don't ever use PLR, I'm saying don't use it a lot. Read More

Not your boss. The Boss.
Bruuuuuuuce Springsteen.
Icon of the music world.
What can you learn about business from a music legend?
How about how to outsell, outlast, add heat to the seats and love every frickin’ minute of it. Read More