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Different types of keywords accomplish different goals. Some keywords are great for driving traffic, others for establishing authority. But if you’re trying to sell a product or service, keywords that convert at a high rate are an enormously valuable marketing asset. Read More

It can take weeks or months to get your holiday landing pages created and launched. Start the process now so you have season and holiday specific landing pages ready to go - November and December will be here before you know it (three short months!). Read More

This article shows how web analytics can be used for more than just keyword analysis. These tips can be essential for determining the effectiveness of any marketing campaign. Read More

A duck, a bartender, and asking the right questions about web data.

I’ve stated before that web analytics, as a whole, belong to an organization, and not to the web department, or an analyst. Deep within all the numbers and charts are facts. Some of those facts can be understood by the analyst, Read More

Your landing page forms can make or break your online lead generation efforts. And yet, so many companies get their forms wrong. From irrelevant questions to forms that go on for a mile, online marketing is rampant with poor-converting forms. But let’s not focus on what’s wrong with forms — let’s dig into 4 new ideas for effective landing page forms. Read More