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A personal brand means people know who you are. A humanized brand means people care about who you are. It means people want to be where you are and do what you do. It means you can influence people and help them make better business decisions. It means you become unique and invaluable to your compa Read More

The twelfth post (about keeping things simple) in a new series on David Siteman Garland's adventures in business and entrepreneurship. Read More

Every employee from the executive team down the line can be a conductor or narrator for your brand. Each one has the ability to impact the lives of your customers, and each can help you achieve a new level of word-of-mouth marketing. Read more in this post! Read More

In today's challenging economic climate, marketing teams are under increasing pressure to maximise ROI while at the same time improving customer satisfaction, reducing churn, and ultimately driving revenues.

As a result, many companies are trying to adjust their marketing approaches and process Read More

Generally, the people who concern themselves with PPC advertising are online marketers and web developers. The marketers write the copy and set up the campaigns, and the web developers create the landing pages that the PPC traffic will be directed to (unless you have landing page software, in which Read More

Most business owners, experts and professionals understand the importance of providing non-promotional, educational content during the beginning of the relationship with a customer.

In essence, content marketing is information marketing, and information marketing is the new currency on the Inter Read More

While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative revie Read More

While social media marketing is no longer in its infancy, for many companies it’s still in its growing stages – and there’s nothing wrong with that. However, if you’ve already successfully created your social strategy and have been immersed in it for some time, it’s a good idea to look at taking yo Read More

Every landing page should be designed with the explicit purpose of moving the visitor towards conversion. Some elements on the landing page will present not-so-obvious cues to the visitor that work to reassure them that they are in the right place for their needs. Conversely, there should be elemen Read More

Five tips to help you audit your website for better search engine optimization rankings. Read More