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The cost of employees can be one of the biggest numbers in a small business budget. Consequently, decisions about what to pay employees can cause a small business owner much consternation. The objective is to pay them enough to keep them but not so much that the business can’t make a profit. In this article, I will not attempt to address employee rights or the very thorny issue of whether or not Read More

Over the past several years, our online wedding linens store website has undergone 3 major revisions. Here are a few things that I've learned. Read More

Writing a great press release quote doesn’t have to be painful, though. In fact, I think it’s one of the most important elements of the press release. It’s also a big reason why we spend time going over the important elements of a press release in the all-important PR Toolkit for small business. Read More

No one likes to be micromanaged. But being successful and doing quality work require that you micromanage yourself, keeping yourself on task and focused. Read More

Steve Gilliard weighs in on the geeks vs. nerds debate and in my opinion, puts the whole thing to rest.Well, the difference between geeks and nerds are worldiness. Geeks like odd, hip things, like Steve Earle, manga and Lupin the Third on Cartoon Network's Adult Swim. They cackle at Sealab 2120 and love Aqua Teen Hunger Force. They wear soccer jerseys and build computers and appreciate sushi. I w Read More

A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back. Read More

How to you create a killer brand instantly identifiable to your fans and so exclusive they MUST have your product. In this video we meet Johnny Cupcakes a T-shirt design entrepreneur who discovered the perfect recipe for success by keeping his customers always wanting more. Read More

U2 should read this even if you are an established business. I firmly intend to be around, ready and waiting for the upturn and I look at being more German..... Read More

Are you master of your emotional domain? Choosing your reactions and responses to the circumstances of your life is the key to greatness! Read More

I am in the food business as well make gourmet cookies and fortunately marketing personality!! And i believe building a brand is ongoing process and your own unique branding idea comes from you. Yes YOU, no consultant can create a DNA for your brand; of course they can help in execution and makeup. Read More