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Stop putting PR as one of the last things to do in your business!

I get why it happens. You think “Some day I’ll hire someone to manage my PR. Right now I need CASH flow baby!”

You do. And having a personal relationship with PR can help you get the cash flow. Read More

When you get to spend your day chatting with the likes of Amy Porterfield, Mari Smith, & Stacy Zapar, you know you have to write about it! This is not something that happens every day! But beyond this amazing story, there was a lot to learn & a lot to take away from Social Media Day San Diego 2013. Read More

Per Custora's newest research on e-commerce customer acquisition and customer lifetime value, shoppers who come through affiliates are 8% more valuable than average, being more likely to shop with the retailer more than an average customer. Read More

Office design and working environment at small business have significant impact on employee productivity and creativity. This article describes best practices in office design. Read More

Startup funding using crowdfunding methods is a great way of raising funds for your startup without the need for venture capitalists or angel investors. Here are examples.... Read More

We talked about sure-fire call to action phrases to improve your conversions. Now we will talk about common mistakes that may have undermined your call to action triggers, and doomed your efforts to convert traffic into something profitable for your business. Read More

When your daily website traffic increases by a factor of 16 due to a single blog post, it's worth looking into what happened. This is the breakdown of a Google+ that went viral. Read More

Before you can measure social media ROI you first need to define what you want to accomplish by setting SMART (Specific, Measurable, Attainable, Realistic, and Time-Bound) goals. In addition to being SMART, your goals also need to be tied to an impact on sales.

As I discussed in my previous blog Read More

Establishing the ever crucial know, like and trust factor for your business is not as easy as it may seem. In this post, you learn how to create more buy in with your readers and get them to tap into what you have to offer. Read More

After you have defined goals for measuring social media ROI the next step is to establish a baseline, or internal audit, of where your organization stands now. You need to take an inventory of a variety of business variables (both financial and non financial) that you can use to determine social me Read More