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Would you make a down payment on a brand new car without going for a test drive? Of course you wouldn’t.

So why should your customers be expected to sign up for your product or service without taking it for a test run?

Of course, making a free trial available is only half the battle. The next Read More

In just five short years, the amount of content we consume over the web has increased 105%.

When it comes to content marketing, you control the cost and, within reason, you can spend as little or as much as you want and still get results.

This means that whatever the size of your company and Read More

The increasing popularity of mobile devices globally has created a huge demand for apps.

There’s still plenty of room for innovative ideas, and fantastic apps that generate a healthy profit for those who developed them are released every single day.

Whether you decide to go down the free, th Read More

It is looking more and more like major online businesses need to be considering native content delivery as part of their business plan. This will take content marketing to a new level. Those of us, and that includes me, who equate content marketing with writing will have to adapt and see that there Read More

Customer service is absolutely crucial to your business, more than price and selection.

Customers expect you to be:
- Honest
- Courteous
- Knowledgeable
- Trustworthy
- Positive
- Appreciative

Learn how to train your staff to do this and more. Read More

Twitter has removed share counts across the board. That’s the number that tells readers of your websites how many times a link has been shared to the social site.
The Twitter share counts have been gone since Nov. 20 but reactions — mostly negative — are still filtering in. And those who are upset Read More

Your blog security should be one of your main priorities. So here you find a list of three tips to stay away from troubles (both hacks and theft). Read More

In this post, Jason Quey asks 38 professional marketers & bloggers which 3 content planning tools they'd be horrified to lose if those businesses went belly up today. Read More

If you're creating an Online Business and depending on search engines to drive traffic to your content, understanding what your audience is searching for, and making sure that the content you create is aligned with that specific need is paramount. Read More

Before the Internet, businesses celebrated the holidays by decorating their stores and playing Christmas music. Business-to-business retailers and service-based organizations celebrated with greeting cards and gifts for their clients. But with so many people getting their information from social me Read More