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If I say content marketing is a big freaking deal for business, most people would either say something along the lines of “That’s an understatement.”

But the thing is, content marketing has been a big freaking deal for a very, very long time.

Well over 100 years, in fact.

Here are 5 exampl Read More

There is one page on your blog that is really, really important.
And your users will probably visit it, just after reading one of your blog posts.

I’m talking about the about page. Read More

Great technology leads to innovative solutions that are possible, but not necessarily great businesses. Rube Goldberg illustrated this principle many years ago in cartoons, but I still find inventors that are creating solutions today looking for a problem. In addition, every solution has to fit int Read More

Content is not just something you produce because you need “fluff” on your site, blog or social media pages; it is not something you produce because you like the topic. Content is what you produce that engages, informs, and entertains your target market. Read More

Companies rely on consumer feedback to reflect, learn, and grow.

Positive reviews offer businesses the opportunity to perfect products and services that already satisfy their consumers.

On the other hand, negative feedback pinpoints areas of improvement. From delivery times to product quality Read More

"In this post, you’re going to learn about some of the most effective tools that you can use as a blogger. You’ll learn how to improve your headlines, dig up insights to boost your blog, platforms you can leverage for traffic, and other tools to drive more eyeballs to your blog." Read More

When you create content, how long do you spend creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split?

How about 20% creation, and 80% promotion? Sound farfetched?

Well, this is the rule that Derek Halpern Read More

Freelancing is becoming the norm for 2016, offering both companies and individuals access to great talent that’s just one mouse click away. If startups, entrepreneurship, and a remote freelancer’s lifestyle are what your dreams are made of, then you’re going to love these tools and resources, which Read More

As social media becomes a growing part of everyone’s daily lives, businesses will need to explore the gold mine of opportunities from platforms like Facebook and Twitter by opening a line of communication with customers.

More than half of marketers dedicate the equivalent of a full workday attem Read More

So, you want to meet next quarter’s sales goals? You’re not alone.

According to MarketingSherpa, “57% of B2B firms identify converting qualified leads into paying customers as a top priority.”

To gain more clients, focus your efforts on making small changes to lead to significant increases in Read More