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The definition of Engagement in social media marketing is sometimes a bit cloudy. I would describe social media engagement as listening, responding and communicating with your social community. Read More

With Facebook, Twitter, Google+, and more, leveraging social media for your small business can be incredibly overwhelming. And as small business marketing consultant Jeff Korhan suggests, it may not be necessary. Sometimes you need to know when to throw in the towel on social media that is under pe Read More

Decisions to end work from home programs at Yahoo and Best Buy recently have ignited the debate. Is working from home better or worse for businesses? It's a question as important to solopreneurs as to small business owners who may have employees that work some or most of the time from home. This po Read More

Social Media Strategists do a lot more than play on Facebook all day. Many people have misconceptions about what we actually do so here is a breakdown. Read More

One of the biggest mistakes Twitter rookies do is follow everyone who follows back thinking only about the numbers. Don't make this same mistake! You really want followers who are interested in what you publish. Follow those! Read More

Have you ever wondered what would happen if your social media administrator left? It's scary to think about all the information they have access to. There are some simple steps you can take to protect your online reputation. Read More

In this guest post from Aaron Lee, here are 7 way to maximize your company’s Facebook presence in order to increase engagement, Facebook comments, likes and fans. Read More

Running a business is hard work. Although it can be rewarding, fun and exciting. Sometimes you need some motivational quotes to see you through. Read More

While content volume is important, especially in the B2B marketing world, churning out low quality content that no one will link to, like, comment on, or (in all actuality) even read is just a waste of time. Sure, this kind of content is cheap and easy to come by. But at what cost to your business? Read More

Small business marketing can create big impact to its target market even without a big budget. Here are 10 marketing tips for small business owners who want to be more competitive and grow their business in the midst of a tough business competition. Read More