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Twitter has redefined the way we communicate with each other and millions around the world are using it to connect with people, share information and form business partnerships. If you are a business owner, Twitter can help expand your business. Read More

Audience is becoming an increasingly specialized term. With so many opportunities and channels for consumers to interact with media - and content specialization rampant from cable TV to the Internet - “mass” marketing is becoming a difficult and expense endeavor. Read More

Learn how to use the jedi force for Search Engine Optimization (DIY SEO) and get the resources you need for better search results success. Don't be the bad guy. Read More

Awhile back we talked about the persistence effect and how, despite the fact that it is a very old school marketing phenomenon, it still applies in the world. What exactly are YOU afraid of? Risk from a refresh perspective. Read More

As a small business owner it’s easy to forget what your true brand is, especially if you’re a franchisee  or dealership. Read More

How lessons learnt during martial arts training can be applied to business. Even if you don't do martial arts - there is some learning here for everyone! Read More

An effective, yet inexpensive way to build awareness for your small business is to partner with other local businesses in your area. Read More

A business blog is 100% free and perhaps the most effective way to promote your business and attract new clients. But the pressure to come up with relevant topics day-after-day, week-after-week, can be enormous. Whether you are just beginning or are a seasoned veteran, here is my list of suggested topics.
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An important part of running a small business can be seeking out tax deductions, especially around tax time. An important aspect of finding appropriate tax deductions in your small business can be knowing where to look. Here from Bankrate.com are "A dozen deductions for your small business" by Dana Dratch. Let the article serve as a starting guide when consulting your tax preparation professional Read More

There's been a lot of 'buzz' across the Web regarding the viability of eBooks for solution marketing? Some say that this medium will eventually be the replacement for the venerable white paper.

But if you compare how eBooks and white papers are perceived across the Internet, you will find that only one is the true medium for solution-oriented marketing....the white paper!

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