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My son is a high-school senior, which means that the volume of college recruiting direct mail has been careening into our home mailbox faster than the Long Island RR rolling into Penn Station at rush hour. As my friend Helen Klein Ross has pointed out, direct mail marketing may be in decline in most places… but it's alive and well and thriving in college marketing. Read More

I talk about small business Internet marketing more than anything else since a lot of people that I know are small business people. That’s why I blog about their experiences and their issues because these people are often viewed as the backbone of any true economic recovery that might take place. Read More

I must confess... I didn't (gasp!) do keyword research before writing the copy for our website. And the truth is I should have. But better late than never. Read More

Fast Company Magazine has just released their annual list of The World’s 50 Most Innovative Companies. Included are a lot of players you’d expect to see, like Facebook, Amazon, Apple, and Google (Nos. 1, 2, 3, and 4 respectively). There are a few surprises on the list too, like Nike’s rise to 13th from 27th, PG&E’s debut at number 7 and Twitter’s premiering at the very bottom of the list. Also Read More

Great perspective on how many are shying away from the risks they need to take to succeed in their businesses. Recession or not, embrace the challenges and go for the gold! Read More

One year ago I went the route of freelancer and started my own small business, but with no portfolio or testimonials, I was caught in the conundrum of "No Experience = No Job." I needed a great documented work history and a satisfied client-base fast. I came up with a plan. The results, which any beginner can use, have proven remarkable! Read More

Here are 10 businesses with potential for growth in 2010 that require little or no money to start. In many cases they can be run out of a home office. Most require minimal equipment beyond a computer, phone, printer, a few tools, and perhaps your car or truck. You won't need advanced degrees or highly specialized training beyond what you may already have or can learn on the job. They include... Read More

Kaleidico has always been one of the leading innovators in lead management and its critical role in converting Internet leads.

Kaleidico's Sales Manager is Innovation

Our Sales Manager lead management software has led the way many times in the Internet lead generation space: Read More

An eMarketer report entitled "Small Businesses Step Up Online" revealed that "Only 38% of small businesses polled had a company Website, but one-third of respondents said they would if they had more time and money to spend on it." So, for those of you looking to develop a professional and cost effective website I recommend WordPress. Read More

There is a lot of focus put on the number of followers and fans you have in the social media world as a small business.  And there are many scams and illegitimate ways to grow your following.

I’m an advocate of “quality not quantity” when it comes to followers, but I did increase my twitter following 40.10% in under 2 weeks Read More