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With the best will in the world it can be very hard to remain objective right throughout an interview process. Sure a structured, competency-based interview approach can minimise the impact of subjectivity, particularly in relation to personal biases, but nevertheless an individual interviewer will always be influenced to a certain extent by their perception of what they see and hear during the Read More

It’s a frightening thought that sites such as Facebook, Twitter and YouTube would love us to live in a world where you sit on the internet all day and never meet anyone face to face or go outside in the real world. The longer you sit online the more time you can be bombarded and subtly displayed adverts and so the more money they earn. Thankfully, we have not been fully immersed into the internet Read More

Relationship-Based Marketing for Small Businesses. Small businesses often have the challenge of growing customers without advertising dollars. Relationship-Based Marketing can be a cost-effective way to grow business. The old saying, “’Word of mouth is the best form of advertising,” is true now more than ever. Below is a four-step process: Read More

We here at UnderstandingMarketing.com hate to pile on to all the talk surrounding Tiger Woods and his “accident” that occurred during the Thanksgiving holiday. But since it could potentially be small business PR help and a case study that entrepreneurs can learn from, we’ll have no choice but to join in on the discussion. Read More

An incredible list of 52 small business tips from Canada Small Business at About.com including an index of links to small business articles covering everything from "basic e-mail management" to "phone answering tips to win business" and everything else in between. The index represents a great cross section of tips large and small in an effort to make your small business better. Each link within t Read More

This video from FastBusinessProfits.com looks at "the power of free" in small business marketing strategies. Basically, this is the idea that giving something of value away helps with the marketing process. Though I think the first example given of using free bread, cookies and other pastries to market a bakery is nothing short of brilliant, I think this strategy works best when the thing being g Read More

At a high level I suppose I understood authenticity to be about being honest and true to ones own values and beliefs, but in reality I think this was a little bit simplistic — in my experience many of us work in complex, politically orientated workplaces where complete honesty and openness are not often possible, practical or effective. So how do Read More

If you have no precise marketing strategy, or even a simple set of marketing goals, social media participation will only serve as a glorious way to highlight that your business is precisely like every other business that says they do what you do. (That's a nice way of saying you are doomed to compete on price.) Read More

They are more likely to speak their mind and lash out about/at brands through online means (omg) — every 1 in 5 people are likely to do so. Read More

1. Realise that Linkedin is a complex and multi-functional tool; it's going to take some time to learn to use it wisely — Niall Devitt 2. Contact/connect with experienced users and ask them for their advice as to how best to use it — Niall Devitt 3. Know why you are using Linkedin — what is your primary goal? This will determine your strateg Read More