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Although the phrase working capital is common in business and finance circles, it is often very misunderstood.  Is it good to have a high or low balance of working capital? In most cases, this articles points out that less is more! Read More

Comprehensive guide for how to market a business on Twitter effectively. What to do, what not to do, and how to use Twitter to increase your bottom line. Read More

Is it worth spending time to follow Internet marketing news? Of course. Pay attention to the Internet marketing industry news that can help you identify an emerging trend or a dying current practice. There's nothing worse than wasting time on something that could have been avoided with a little industry due diligence. Read More

Here are 10 trends that are going to be big on the Internet in 2010 as predicted by Pete Cashmore. Although it is close to impossible for your small business to be riding each of the waves, it is important to see how you can align your business to at least capture the benefits that one of these trends might bring. Read More

If you are seeking employment or spend a lot of time working alone, inspirational quotes can help keep you motivated. Here are some of my favourite quotes. Read More

Learning from other other small businesses can spark ideas and opportunities that we can use in the marketing of our brands. This is an interview of a small business owner who started just 3 years and Lisa shares how she has grown her small business. Read More

Starting your own business during a recession may sound risky. This is not the case if you invest your time and money in recession proof businesses. The articles lists some recession proof businesses for those aspiring to start their own business. Read More

With a clearly differentiated communications and small business branding strategy in place, time and money are saved and the business, any size business, stands a far better chance of creating a niche and establishing clear preference among a certain group of customers. Read More

This article from Inc Technology looks at how to monitor small business competitors online. The article covers six tools available for monitoring other small businesses online and keeping an eye on what others are doing in your market. Not that anyone these days is particularly hiding what they are up to on the World Wide Web. Still, it can be a great idea to keep up on what other businesses like Read More

The key questions to ask when hiring a social media consultant for your business, brand or self. Read More