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Your color palette is an important aspect of your brand identity, as it contributes to your visibility, credibility, and memorability. So how do you determine the right colors so that your corporate identity sends the right message to potential customers? Erin Ferree, founder of elf design, recommends choosing these kinds of colors. Read More

The roots of authenticity obviously begin with oneself but where it really starts to grow and become effective is in the interaction between you and others, as authenticity is largely defined by what other people see in you. So in order to develop ones authenticity it would seem that it is a combination of learning more about oneself and also more about other people. Read More

This post from smallbiztechnology.com looks at a simple online screen sharing tool that would seem to have great potential for small business collaboration, requires no hefty downloads and takes only seconds to use. Please read the article and test the tool if you are so inclined. Though I haven't tested out the tool yet, I'd be most thankful for any feedback from anyone who's used it and we welc Read More

Search marketing should be a top priority for organizations in any industry. But B2B search marketing efforts take a slightly different form than the tactics used in consumer focused SEO and PPC programs . Typically, B2B markets are smaller, products and services are more complex, and sales cycles are longer. Read More

Be sure to bookmark Cameron Chapman's incredible and comprehensive 230 plus online tools to manage your home business at Mashable. No doubt you'll find some of these tools more helpful than others, but there's no question it's great resource for any small business looking for smarter ways to handle just about every facet of their operations online. Read More

Print newsletters should have died a long time ago... what with the internet and email. But a funny thing happened on the way to the funeral. The print newsletter suddenly became Lazarus and a resurrection took place.
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How could this happen? Sean Kelly, a 20+ year franchise marketing veteran-this is a guy who has helped launched several franchise brands...just wrote an interesting article about the new owner of a printing franchise, of the store-front variety. This one... Read More

The Zoom Room Dog Agility Training Center and exclusive sponsor West Paw Design announce the "America's Best Dog Trick" Contest - the first nationwide dog trick contest to celebrate positive-reinforcement dog training methods.... Read More

Do you feel a business plan in critical today for a small business? Especially when you factor in the number of home-based businesses (that don't need VC funding), we can see where there may not be a need for writing a business plan for entrepreneurs. Read More

The Webinar Marketing Pro shows you 7 steps to help small business profit from Webinars without a huge upfront investment. Of course, Webinars are only one of the many emerging kinds of new technology available to small business on the Web, but you may be surprised at the opportunities they offer. This post presumes you know something about Webinars (what they are at least?) and then takes a deta Read More