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Some people are stronger at things than others. That's what makes business so magical. Before you get into new collaborations, take some time to get to know your own personal SWOT. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Read More

The past several weeks I've been giving a lot of thought to the work associated with and the consequences of re-branding something. The process made me sit down, think about re-branding in general, and do some research. Here's what I learned. Read More

Twitter added a new feature recently called Lists. I have to admit, at first I thought this was no big deal. I use desktop twitter clients like TweetDeck and Seesmic Desktop to create groups and lists already, so what's the big deal. Once I started playing around with Twitter's List feature I quickly became hooked and think there are some grea Read More

Key questions to ask yourself when getting ready to take the entrepreneurial plunge. Read More

How can a start-up with a few employees and a tiny marketing budget get its name out there? Here are some suggestions for entrepreneurs on how to market their startup using social media. Read More

During a recession, most companies are looking to cut costs. And the first thing they are likely to cut? Marketing costs. Read More

Health insurance costs and proposed legislation for future health insurance options are a continuing source of frustration and pain for millions of small business owners and entrepreneurs looking to grow their operations. As health costs rise for small business they may be faced with the unwanted task of laying off even more people to avoid the co Read More

According to Guy Maser, senior VP of marketing for GlobalSpec, it takes more than a good product or service to ensure a successful customer retention program and foster healthy long-term customer relationships. You must also pay attention to your customers' needs and meet them. Remember, customers will jump ship given any slight, perceived or real Read More

What price is too steep for success? Only you can decide. Read More

Are you doing any kind of target marketing for your small business? More specifically, are you employing any kind of new technologies available on the marketplace that identify specific groups of people who visit, or even shop, on Web sites? Collecting data on these individuals may be a valuable way for you to target your online marketing efforts. Read More