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Interesting question posed about the impracticality and impossibilty of a software business qualifying as a "lifestyle" business. Read More

How I've managed To Revamp My Marketing Program Read More

The energetic Ramon Ray of Smallbiztechnology.com talks about how to get free publicity for your small business. Besides advertising, Ray says in this presentation, gaining media coverage may be the best method of gaining not only publicity but also credibility for your product or service. Ray suggests an approach that looks at the news process an Read More

Melania Attia shares 10 tips for better small business e-mail marketing at the 2009 Small Business Summit. Among her suggestions are to avoid buying mailing lists, establish personal relationships with customers and be sure to keep e-mails brief and to the point. Attia also stresses the importance of complying with customer wishes when asked to ce Read More

I get daily pitches from PR folks and business owners asking me to write about their news, launch, product, or survey. On one hand, I still think it's awfully cool that people think enough of blogs and this blogger to pitch me. (Can't imaging what some really big blogs endure.) On the other hand, I sure see my share of really bad pitches. Read More

Lots of people complain about Twitter - but that's usually because they don't "get it". Watch this short video from best-selling online marketing author, Scott Fox, for the strategy approach that can make Twitter an important promotional tool for your business to make more money online. Twitter is a great marketing tool, and it's free! Read More

Every small business owner at some point has to realize he/she is competing against a larger corporation that owns a significant share of the marketplace. You can either continue to carve out your own niche and be David vs. Goliath— —or David can partner up with Goliath. Read More

There are so many possibilities if you think about it. However it is an important piece when building strong relationships with your customers to gain these insights from both a business and personal aspect. Read More

There have been some rumblings recently between the U.S. Chamber of Commerce (a big proponent of Small Business) and President Barack Obama's administration and proposed bills. The Chamber of Commerce has operated for 97 years on a simple principle of free enterprise, where there is very little government intervention. But President Obama has intr Read More

Burberry “hooked up social networking company Facebook to launch a website celebrating its trench coat.” Read More