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Even if you don’t maintain a customer-facing role yourself, you’re probably no more than one degree removed from someone who does – and if you know what’s good for your business, you’ll make an effort to check in with the public face of your business each week. But are you making the most of this g Read More

Why Snapchat and Instagram Stories are duking it out for domination of the ephemeral content space … and why we should care. Read More

Coming up with a great company name for your new small business can be challenging and time-consuming. A memorable tagline can present an even greater challenge. A tagline is supposed to communicate what sets you apart from the competition and your brand’s focus. Here are 10 tips to get you started Read More

Most budding entrepreneurs don’t realize that nine out of ten startups fail within 24 months. They only see and remember the recent new entrants in the billion dollar valuation club, including Uber, Airbnb, and Snapchat. While last year was not a banner year for new businesses, the startup rate is Read More

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When I founded my business in 2010, the world was my oyster. Social media was still relatively new and mysterious, particularly to the business community. In 2017, it’s a much different story. All I can say for sure is that I’m glad I got in the game early because it’s not the same. Read More

In a survey of 202 respondents, primarily composing of B2B and hybrid B2B companies, Influtive and Konye Marketing discovered that customer marketing has become an integral marketing strategy and that it is on the rise. Businesses are no longer solely focused on bringing new customers – they are tr Read More

In a modern world where everyone is online, you can't have a restaurant without a website. Whether you have several big restaurants serving food to thousands of people or you've just a opened a small local diner, your customers have to be able to see your website.

There were 624,301 restaurants Read More

Ideally, new e-store entrepreneurs are full of zeal and enthusiasm to convert their brick & mortar store into a profitable online business. In their rush to see their websites go live, many of these entrepreneurs might just focus on bigger and broader questions; ignoring some small but highly impac Read More

So you are now part of the project management team. In fact, you are the project leader, a project manager, who’s responsibilities managing your own team, spearheading a project, and managing available resources. But here comes the hard part: how to make your project successful?
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