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In Marketing, there are often three concepts that usually confuses people: perception, awareness and recall. Although at some points, they can be synonyms to each other, in the world of digital marketing, they differ in meaning, reach, and success measurement. This article dares to point out the ma Read More

The reason results aren’t kicking in like you expect is NOT because you’re missing some mythical growth hack. It’s because you’re not executing on the basics right in front of your face. Read More

BLE has, so far, given a new meaning to teaching and studying. Beacons helps in delivering a personalized learning experience to students. Check out some of the great benefits of using BLE in the field of education.
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As Google constantly amends their ranking algorithms website owners continue to look for creative ways to make their website rank higher and stand out in the serps.

But despite Google’s warnings that certain techniques are not allowed we still see a number of black hat techniques in use today.
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Today, customers get the center stage, and all brands are busy trying to understand who they are and what they want. We have all the data to do it, and yet there is one side of the customer that is often overlooked: Psychographics. Read More

Do you need an Under Construction Page or a Coming Soon Page or a Maintenance Mode Page while you’re working on your site?

Then you landed the right place.

In this post, I’m going to introduce you Under Construction, a free WordPress plugin that helps you exactly with that. Read More

Web design has been brought closer to layman nowadays, as there are a plethora of tools available in DIY format which will help you create websites which can help run your business. The problem with such tools is that there is very little room in creating an unconventional website which will pull u Read More

Human resources is a challenging profession. Apart from choosing the right talent for the specific job, a HR professional also needs to train and develop new workers, engage them, resolve legal hassles faced by the company and ensure a high level of productivity. There are innumerable HR profession Read More

Interdepartmental communication is an important aspect of both business and official communication. Every organization, be it a huge conglomerate or a small company has various departments to it and hence any form of internal communication becomes mandatory. These means of communications are segreg Read More

Strategic management essentially means the implementation and formulation of various strategies in order to achieve the goals of the company. This is the detailed initiative which is taken by the top management – these strategic decisions are taken on the basis of available resources – they also ta Read More