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No one wants their rebrand to become the next headline or subject of public ridicule. Here are examples of brands that used proven strategies in their rebrands to excellent effect (and how you can do the same). Read More

In today's online marketplace, content is currency. Love it or hate it, you must create useful, actionable free content if you want to "buy" the time and attention of your ideal prospects online.

Consider LinkedIn, which recently released its list of the "Top Voices of 2016," along with sharing Read More

With the ever-growing list of social media sites available to start marketing on, it’s often difficult to choose which ones you want to actually prioritize. Facebook is almost always a given for brands to start with, and Instagram and Twitter are normally ranked high too.

Pinterest marketing has Read More

Popups were loved by marketers because they converted like crazy and were hated by almost 7 out of 10 readers that came across them, but after the recent Google update, marketers have started hating on them as well(you know because of SEO and stuff)

Thus, creating a serious need of an alternativ Read More

I’m a big believer in showcasing the human element, but for many, it’s challenging to talk about themselves. They aren’t sure what to share without oversharing. If I can offer any advice, it’s don’t overthink it. Keep it simple, but truthful. Read More

With the advent of LinkedIn, Facebook, and dozens of other websites profiling you, the old-fashioned written resume is an artifact of a hiring practice that is now superfluous. The real “resume” that you have to live with is everything that you or anyone else has posted about you on any site on the Read More

Here's how to create a brand style guide that will give you 100% confidence that you're being consistent, cohesive and harmonious with all of your important blog elements. Read More

Not every IPO is a success. And even if Snap gets off to a good start, its stock may still not be the best choice for you. Here are some tips on deciding whether Snap — or any highly anticipated IPO — deserves a place in your portfolio. Read More

Hope is not a strategy – we've all heard it. Marketing Strategies need Hope A Strategy “is a plan of action intended to accomplish a specific goal.” Hope does not contain the elements of a plan. Read More

As a dynamic field, the design world has seen a lot of shifts and updates as well. In this post, we will unveil the top trends which will shape the face of graphic design in 2017. Read More