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Generally, customers aren't honest about what really motivates them to buy so you have to use strategies to sift through the fibs and find the truth in order to make informed decisions for your business based on customer feedback. Here are some tips for doing so. Read More

Voice-activated assistants with artificial intelligence are moving from the home to the office.

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Everyone wants skillful employees. But it's not enough to hire knowledgeable people, it's as much up to their leaders to make sure they improve as a team and stay motivated through self-improvement.Find out how to stimulate your team by making interaction transparent and open, by giving them access Read More

Compromise your small business reputation just once and it can be almost impossible to recover. It is all too easy to get impatient and inject a pushy sales message or two but to do so can destroy all your hard work up to that point. Building a successful lead generation process is a marathon not a Read More

Try out this guide from The Business Backer. It’s a straightforward yet detailed guide to performing that most daily of chores: composing the perfect business email. Read More

Only 0.07% of business receive VC, a highly publicized form of equity financing. So, how do the other 99.93% of businesses obtain the capital they need to grow? Read More

“The purpose of middlemen in the marketplace is to provide time and place utility.” I remember the light bulb going on in Economics 101 when my professor said that. Suddenly, I understood the concept of added value. Someone had to get the product to the customer. Read More

If you haven’t had a setback in business, you are probably risk averse and doomed to mediocrity. The business leaders who create real technology paradigm shifts, or have changed the world of commerce, don’t advertise their failures, but they still feel them. Yet they have been able to learn from th Read More

The best financial advice tends to apply to pretty much everyone. You don’t need a spreadsheet of pros and cons and complex scenarios. What you need is a rule of thumb. There’s no shame in using one-size-fits-all advice. Here are a dozen shamelessly simple money rules of thumb. Read More

The reign of the phone book is long over – when people search for your business today, they do it online.

As a local business owner, you know a website is a necessity.

While social media marketing can be a powerful tool for building awareness, and old-fashioned advertising still has its place Read More